Why Blog

Bloggers write to communicate with the world and express their opinions. The Internet is a source that can reach thousands of people worldwide every day. Blogging will only become more popular in the future. There is an abundance of free and easy to use software and to get you started, and an abundance of training. It is a fantastic way to connect with your clients on a business and personal level. It is a terrific marketing tool.

Blogging is here to stay. There is also a lot to be said for using blogging to connect with your new clients. A high percentage of the revenue of large businesses is obtained from money that these businesses have made through – blogging!

Time Management

You can blog anywhere at any time. Blogging will change the way you operate your business. Clients will tell you what they want and need and that will change your business into a more profitable and client orientated business. And what could be better than that!

A Marketing Tool For Your Business

A productive form of creativity blogging keeps you thinking and improving things all areas of your business/hobby/life.

Blogging is perfect for SEO (search engine optimization). There are many other methods of SEO such as bulk email, paid advertising and offline advertising. Blogging is the best and cheapest method as the search engines are always looking for new data on websites and then ranking the websites. It is a great advertising method.

The highly ranked SEO blog is converted into leads. Your blog will contain helpful information and also free offers that will convert to sales.

A blog is also a fabulous means of testing marketing campaigns cheaply.

There is a record of client queries and your solutions. Your blog becomes an archive of questions and answers and a wealth of information for both you and your clients. It may be on ways your business has improved, staff changes, changes in management, new procedures etc. Your blog is your business success tracker!

Blogging is an informative way of reaching your clients and keeping them in touch with your services and a great advertising tool. Your business is kept in your client’s minds and when they are reading up on your services regularly they are more likely to spend money. They are also less likely to go to a competitor when they are getting free information and perceived value.

Blogs can generate money – both from your own product and from advertising and affiliate program products.

You Are The Expert

Your accountability is put to the test. When you have put something down in writing for the whole world to see, you need to stick to your guns and follow through. Readers are very honest and will ensure that you do what you say you will do!

Your blog helps to establish you as an expert in your field. You are consistently able to write about different aspects of your business and answer technical questions from clients and would be clients. This puts you way ahead of a competitor who does not have a blog.

When you communicate with a blog with potential millions of readers, you can expect that a large percentage will read your information, act upon the information or purchase your products.

Consumer-generated advertising is great for blogs and the consumers will tell you what they need to buy from you.